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DAYTON, Ohio (AP)
The job insecurity that has settled over the nation during
the past few years has made the idea of selfemployment more appealing
to college students. And so a growing number of colleges and universities
are offering courses and even degree programs in entrepreneurship to prepare
young people for the challenges of working for themselves.
"People realize that rather than get a job, I've got to make a job," said Erik Pages, policy
director for the Washington, D.C.based National Commission on Entrepreneurship.
In the 1980s, only a handful of colleges offered entrepreneurship programs, Pages said.
At least 550 colleges now offer classes in entrepreneurship, with 49 offering it as a
degree program, he said.
The University of Dayton began offering entrepreneurship as a major in 1999 and had 10
students. There are 83 students in the program this school year.
Reina Hayes, a sophomore at Dayton, said, "when I looked at different kinds of majors,
none of them seemed to fit what I wanted to do until I looked at entrepreneurship."
"I didn't even know it was a major," she said.
On the job training
Students in the program start their own companies as sophomores with $3,000 in seed
money from the school. After a year, the businesses are liquidated, with any profits
donated to charity.
As they start their businesses, students take classes in finance, marketing, how to create
new ventures and how to write a business plan.
Ideas for companies must first be approved by the students' professor who evaluates the
businesses chances of success. However, grades are based on business plans and team
interaction, not the success, failure or profits of the business.
Hayes and five other students formed the UD Bottling Co., which sells 32-ounce
unbreakable water bottles designed for rigorous activity such as mountain climbing. The
bottles cost the student entrepreneurs $5.46 and sell for $10.
Hayes said the company's inventory of 300 bottles sold quickly and there are plans to
order up to 200 more. She said the experience has helped her learn how to write a
business plan, motivate employees and resolve conflicts.
Pages said entrepreneurship becomes more popular in a weak economy when laid-off
workers can't find jobs at existing companies. But it is also attractive in better times
people know they can fail at a new business and still recover, he said.
Beyond business
Entrepreneurship programs are no longer limited.
"We're seeing it in engineering, life sciences, liberal arts. A lot of entrepreneurship
students are not business majors," said Tony Mendes, director of college initiatives for
the Kansas City, Missouribased Kauffman Center for Entrepreneurial Leadership.
Mendes said students in many majors aren't willing to settle for working for large
institutional companies. "They want the option of creating their own destiny," he said.
At Dayton, sophomore Laurel Reeber formed the Flyer Frisbee Co., which sells
tournamentquality Frisbees with the Dayton Flyers team logo. Students earn about $4 in
profit for each $10 Frisbee sold.
So far, the students have sold about 80. "We have our work cut out for us," Reeber said.
She said her company plans to step up doortodoor sales at the dorms and might try to
sell the Frisbees to local retailers.
Reeber said she plans to run her own business someday, planning weddings,
anniversaries and parties. She said she was inspired by the independence of her father.
"My dad kind of works for himself," she said. "He can make his own appointments. He
can be in the office when he wants."
Robert Chelle, director of the University of Dayton's L. William Crotty Center for
Entrepreneurial Leadership, said some students have seen their parents lose jobs or find
only parttime work. He said that experience can give students a greater desire for
financial security.
"The students sense that if they are in control, that would be a better situation," Chelle
said.
The program currently has seven companies operated by students, including businesses
that market collectible cigarette lighters and beer steins. One business produces television
commercials for local companies.
Chelle said about onethird of the school's entrepreneurship graduates have gone to work
for their family business. Others have joined small, emerging companies or landed jobs
with state or local development departments.
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